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News Brief

Nov. 27, 2023 |  By: Farah Siddiqi - Public News Service

Black Friday, holiday shopping focuses on American-made products


By Farah Siddiqi - Public News Service

While you're out to find Black Friday and holiday shopping deals today, many "Made in America" items may be on your preferred list.

new poll by Morning Consult in coordination with the Alliance for American Manufacturing reported 83% of American consumers prefer to buy American-made products.

Awenate Cobbina, CEO of Shinola and Bedrock Manufacturing, said it is important to promote the nation's economy by boosting jobs and local businesses.

"Manufacturing in the U.S. is at the core of who we are," Cobbina pointed out. "Our people celebrate that passion and our products reflect this commitment. No one said this journey is an easy one, but we believe it is the only path to take."

The poll found three in four U.S. adults want companies penalized for falsely marketing their goods as "Made in the USA." In recent years, the Federal Trade Commission has increasingly pursued financial repercussions for fraudulent Made in USA claims.

Among those polled, 70% supported offering a tax credit to consumers who legitimately purchase American-made goods.

Industry leaders have said it's an exciting time in U.S. manufacturing. The National Association of Manufacturing reports growth in American manufacturing over the past 10 years, and specifically, large jumps since 2016.

Scott Paul, president of the Alliance for American Manufacturing, sees semiconductor, construction and clean-energy jobs coming back, and says he is optimistic about what the future holds.

"A lot of people kind of woke up during the pandemic," Paul noted. "And said, 'You know what? I don't like supply-chain disruptions. I don't like not being able to get things. I don't like necessarily being dependent on, say, China for medicine if it has to come across the ocean.'"

When shopping online, there is currently no law requiring a manufacturing label. Paul said so many people have turned to online shopping, and added the proposed Country of Origin Online Labeling Act has bipartisan support. The bill would require online retailers to identify the country of manufacturing for their products.